We’re back with part 2! In this episode we shift our focus more to some of the personal challenges faced by entrepreneurs and delve into how overcoming these challenges helps them have better businesses AND better lives. 
We start the conversation by talking about P.U.R.P.O.S.E, which stands for:


P-rinciples
U-unique capabilities
R-elationships
P-rofession
O-utcome
S-tory
E-ffort



We go deep on principles and Keith shares insights on how “walking your talk” while having genuine relationships with your people can improve company culture and performance. 


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